Both small and large businesses realize the benefits of CRM systems. Basically, there are three main goals that teams can achieve using CRM software: to gather and share customer information, to measure the sales progress, and to maintain quality relationships between the company and customers. An appropriate CRM is said to increase sales performance by 30-40%. Even a small company needs to adopt a CRM system if they plan to gain more customers and grow their business. There is nothing extraordinary about a CRM system. It’s just a tool for sales teams that helps them store and find relevant contact information in one place. Some CRM systems are mainly focused on analytics, while others are designed to improve sales performance. Today, CRM and marketing go hand in hand. It means that using a CRM for sales you can explore and segment your customers and make your sales more targeted and thus more effective. There are also different ways to engage more customers.
Advantages of CRM Systems
CRM can be used for sales management and to maximize your profits. It can help you:
Monitor your customer base. Usually, sales teams focus on active customers who once used their services rather than on those who just visit their websites or social media pages occasionally. This is where good CRM software can be very helpful. It will collect and analyze information about your passive audience and prompt you to devise a proper marketing strategy.
Find the right channel. If you want to get the most of a CRM system, you need to find the communication channel that will work for you. The system can be integrated with email, forums, social media, or blogs. To acquire new customers, sales teams usually use direct mail and telemarketing, while email is used to retain existing customers. CRM software will help you define your target groups of a particular project so that you can choose the right channel for your marketing campaign.
Save your time by automated marketing. Many emails can be sent automatically to certain segments of customers. For example, the system can automatically choose the target audience to send a special birthday offer to, thus eliminating the need to do it manually and shifting team’s focus to more important tasks.
Prioritize tasks. Thanks to CRM analytics, managers can get the data from different teams. The information is provided in the format of charts and graphs making it easier for comprehension.
CRM-based Email Marketing
There are two separate notions – CRM and email marketing service. The latter is an effective tool for turning potential customers into real ones but it has one drawback – it provides only the lists of subscribers without any additional information about them which means you can’t be sure they can be your target audience. A perfect option here is an email CRM system. Gmail is a good example of email CRM. When you contact someone via Gmail, information about those people is automatically stored in its contact database. The fact that you can use Gmail for contacting particular groups means that this database acts as a CRM tool. And the fact that your mailing campaigns are aimed at a particular group of customers means that you can sell more. Also, you can send personalized emails that contain customers’ names thus getting a higher open rate.
When small businesses look for a CRM system, the main criterion for them is the simplicity of use. NetHunt CRM for Google Inbox а will make a great choice for the companies using Gmail and Google Apps. NetHunt offers a 30-day free trial period, so you can check out all its features and realize how convenient it is. You can easily create Records and update business data. The cloud technology makes this CRM available on all devices and from any part of the world. Every email from an existing customer contains client’s Record so you always have it at hand. Various tools and features help you nurture and convert leads into customers.
If you manage to choose the right CRM system for your business, you will save your employees’ time and improve your sales since the team will be able to focus on more important issues. An appropriate CRM system will coordinate your team’s activities, help monitor the sales process, attract more customers, and close more deals. There is one condition – you need to know how to use it to the fullest.