Did you know that today is Twitter’s 8th anniversary? Hard to believe that we’ve been sharing our lives 140 characters at a time for that long. Twitter has certainly become a social media powerhouse, but according to a recent survey, companies often have trouble building an audience and measuring their ROI on the platform. Even with those challenges, 65% of businesses agree that Twitter is an effective marketing tool.
Here are some more interesting findings from that same study:
- 96.2 percent of brands using Twitter as a marketing tool report having challenges using the platform to achieve specific goals
- 16.9 percent of brands are not aware that Twitter offers paid services and 34.7 percent are not currently interested in using Twitter’s paid services
- Despite the popularity of video marketing, Vine remains underutilized with just 2.4 percent of brands using the feature on a regular basis
- Most brands using Twitter as a marketing tool do so to increase brand awareness (79.4 percent)
- Brands are using Twitter predominantly to create engagement during events (62.4 percent), build relationships with influencers (62.4 percent) and monitor brand mentions (58.4 percent)
Take a look at the infographic below for even more interesting findings.
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Twitter is one of the best network for business promotion and Companies always want to find new ways to promote their brands and products. This information provides great tips on how brands can control their twitter marketing strategies to have the best possible impact on followers.