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Dr. Todd Saxton and Dr. Kim Saxton

Todd Saxton is associate professor of strategy and entrepreneurship and M. Kim Saxton is clinical professor of marketing at the IU Kelley School of Business at IUPUI. The Saxtons are co-authors of The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups.

How and When to Pivot Your Business

The key to success for a new business or startup is finding product/market fit. What is product/market fit? Generally, it is when you have...

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