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Mickie Kennedy

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Mickie Kennedy, author of The Advanced Guide to Writing Powerful Press Releases. He lives in Baltimore, MD, and can be found on Twitter at @eReleases.

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Your business will inevitably face many potentially embarrassing dilemmas, big and small. The question is, how do you recover?

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Once you un-train yourself to focus on keywords, you’re going to find today’s press release landscape easier, not harder.

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