Why Webinars Should Be An Integral Part of Your Digital Marketing Strategy

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High Angle View Of Businesspeople In Video Conference At Business Meeting

Webinars offer a great way for businesses or entrepreneurs to connect with their audiences on a much more personal level. The latest edition of the Global Web Index digital device stats survey conducted on over 40,000 Internet users across more than 32 countries in the Western Hemisphere has revealed that the majority of adults between the ages of 18-60 own their own laptop or desktop, along with a smartphone or a tablet. So, if webinars aren’t already a component of your business strategy, you’re losing out on the opportunity to educate them about more details of your business. And if that isn’t enough, here are a couple more reasons why you should be using webinars:

1. They Facilitate High Quality Content

When it comes to delivering webinar content, you’re going to have to go one step further than you would normally go when it comes to content creation, particularly because of the real-time nature of webinars. When executing a webinar, you’re not just educating your audience about your business, but you’ll also be faced with a number of questions and queries that are asked to you in real-time. So a webinar basically puts you in the spotlight, which means that you’re going to have to provide the most compelling and captivating content that you could possibly deliver. Better quality content will reflect positively on your behaviour.

2. Reusable 

Apart from being highly informative and interactive, a webinar template can be wiped clean and reprocessed for another unrelated topic, with minimal effort. It is important to consider the fact that the main objective of almost any business webinar is to educate customers about the benefits of your products and services so that you can sell them immediately. Webinar tools let you fine tune your content to adopt a targeted approach towards audiences. And if you want to get started but have an idea how to set up a webinar, you can use integrated web conferencing tools like ClickMeeting to help you set up a personalized webinar.

3. Reputation Builder 

Believe it or not, a webinar and the quality of its content can literally make or break your business. The impact of taking ownership for what you might have to say about your business and its products or services will greatly boost your reputation as a positive influencer within your field of expertise. Webinars also help marketers increase their customer base, as every successful webinar will attract more and more followers. This eventually leads to more conversions and a broader spectrum of clientele. Webinars have a snowball effect and will eventually get you noticed, whether it’s for good or bad publicity depends entirely on you.

4. Instils Confidence

The biggest challenge faced by the ecommerce industry has been its inability to garner confidence over internet sales, with consumers finding it pretty hard to trust a business that has no physical location or point of contact. And though it might be difficult to establish trust via articles or digital ads, a webinar gives customers a familiar face that they can then associate with your business, instilling a certain sense of trust. The fact that a real live person is talking to you in real-time seems to have a psychological effect on the way you might perceive them and their motives. Webinars are useful for those who want to engage an audience whom they cannot physical meet, and is the closest substitute for being able to speak to someone face-to-face. A video-based webinar will provide visual cues and body language gestures as an emotional indication that every business, whether digital or physical, needs a personal touch to make it really succeed.

2016 is approaching and it’s just the ripe time to include webinars in your digital marketing strategy. Are you using Webinars in your strategy? Please let us know in comments below.