Why The San Antonio Spurs Should Be Your Small Business Role Model

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Anyone who follows the NBA knows the drill by now: “The San Antonio Spurs are the best organization in the whole league, maybe in all of sports.” So, just what is it they do right? What is it about the Spurs organization that a half a dozen other NBA franchises admire and want to emulate?

1. Culture. The first thing is, the Spurs hire and retain great talent. Whether it is David Robinson or Tim Duncan or Kawhi Leonard or coach Greg Popovich, the Spurs have installed a system that allows them to identify talent, and then, once identified, they do what is necessary to keep that talent and make them happy.

In the rest of the NBA, stars come and go, coaches are hired and fired. LeBron leaves Cleveland for Miami. Carmelo Anthony bolts Denver for New York. Mike Woodson lasts three seasons in New York. But in San Antonio, people stick around. Why is that? Well, why do some companies attract and keep great talent, while others lose it? Why do people want to work at Apple?


Great businesses make working for them a hard-to-pass-up opportunity. When employees are respected and well compensated, when the workplace is fun and interesting, when the work you do is appreciated, when the experience of work is far more positive than negative, employee loyalty is not the oxymoron that it is in other places.

2. Stability. An offshoot of their culture is that the Spurs’ are also a predictable, and predictably successful, organization. Because people stick around, and because Pop remains the coach, everyone not only knows what to expect, but they know what their roles are in the success of the whole.

Compare that with the small business that is constantly reaching for, but never getting, the brass ring. In response, it is constantly changes policies, and employees, and systems. This scattershot approach means that no one can ever master their job, no one feels secure, and employees never really know what is expected of them.

3. The Success System. The amazing thing about watching the Spurs play basketball is that they can seemingly, and seemingly effortlessly, plug new people into their system and it still works to almost perfection. Patty Mills is a fine basketball player sure, but in the Spurs’ system, he is a killer.

What is your success system? If you don’t have one, you need to get one, and then you need to refine it, teach it, swear by it, and stick with it. The more you do, the stronger and more stable your business will be.

4. Luck. Can we all agree that luck plays no small part in business success? For the Spurs, they were lucky that the year David Robinson was hurt, they got the first pick in the next draft, and then lucky again that it was the year that Tim Duncan came out of Wake Forest.

Dodger GM Branch Rickey once observed that “’luck is the residue of design’

But Dodger GM Branch Rickey once observed that “luck is the residue of design,” and Tony Robbins has stated that “the meeting of preparation with opportunity generates the offspring we call luck.” Another team, one that did not have a success system in place, that did not have such a great culture, might have lucked into Duncan, but they wouldn’t have him around 15 years later.

So yes, a lot goes into winning in basketball, and business, and what we hope is that we learn from the best. And with that, I can confidently say,

Go Blazers!