Digital marketing can be very difficult for any business, but some companies are facing additional struggles. There are several industries that experience stronger restrictions on the types of marketing practices they can use. This means that businesses operating within these industries are forced to think outside the box, innovate, and get creative if they want to achieve high returns on digital marketing. Learning more about how businesses respond to marketing restrictions can help business owners and marketers understand the possibilities for their marketing campaigns.
Which Industries are Facing Digital Marketing Restrictions?
Before focusing on the ways in which companies are responding to marketing limitations it is first useful to outline which industries are experiencing the tightest controls. The two most relevant industries that are excelling despite tight marketing restrictions are the CBD market and online casinos.
The European Union has placed strong regulations on the form of messaging that can be used in the marketing of CBD products. A CBD product must comply with marketing restrictions both for the CBD-specific rules and those that apply to food, medicine, cosmetics, and vaping, depending on the purpose of the product. Some European countries, such as Germany, are also imposing further restrictions on top of these.
An online casino looking to advertise itself in Europe would face even more complex restrictions. This is because every European country seems to have its own set of rules and regulations. For example, in Ireland advertising is partially prohibited, with strict regulations about what can be advertised, where, and at what time; whereas, a country such as Moldova completely bans all forms of advertisements for gambling.
The Use of Creative Practices
These strict and often confusing rules on the advertising mean that those running a CBD or online casino have to think of new ways in which to market themselves. However, far from being a hindrance, many companies are excelling despite the tight restrictions. The list below outlines some of the most effective methods being used by industries facing restricted marketing measures.
One of the most effective methods being used to combat marketing restrictions is content creation. High-quality, engaging, and relevant content can be used to boost a business’s search engine ranking, therefore increasing the quality and quantity of traffic to the site. For example, a CBD company might post health-related articles, or an online casino might become the authority for football statistics. Posting relevant content not only boosts the search engine ranking, but builds customer relationships, too.
Influencer marketing is another popular choice; however, restricted companies are having to be even more focused on the type of influencer they are choosing. This is because some social media platforms have their own marketing restrictions. However, this increased focus often leads to a much higher return, as it enables companies to choose the most appropriate influencer to work with.
Businesses that are facing increased marketing restrictions show the power of focused digital marketing efforts. Focusing on a limited number of practices, that are aimed specifically at targeting and expanding the relevant customer base, can be very effective, and highlights how businesses should focus and strategize their digital marketing campaigns in the future.