What Makes a Great Business Website? 5 Vital Elements

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What Makes a Great Business Website? 5 Vital Elements

Simply put, if you don’t have a website for your business, you’re falling behind your competition. But, it can be difficult to understand exactly what makes a company website “good.”

Is it the template you use? Or even the color selection?

There’s often more to it than what most people first assume. Luckily, however, there are certain attributes you can focus on.

Not sure where to start? Don’t worry, we got you covered.

Let’s take a look at everything you need to know about what makes a great website.

1. Aesthetic

Let’s face it: we like to look at things that are visually pleasing.

Sunsets, fine art, and movies brimming with special effects are all perfect examples. But, you should apply this same concept to your company’s site, too.

If someone reaches one of your website’s pages and it’s a disorganized mess, you’ve got a pretty high chance of them clicking away and never coming back.

So, you’ll want to make sure your site looks good.

This means sleek formatting, high-quality images, and colors that don’t clash with each other. If you’re unsure of how your site looks in its current state, you can ask an artist or graphic designer friend for their input.

2. Accessible Contact Info

Don’t make people hunt for a way to get in touch with you, because they likely won’t.

Your contact info should present somewhere on nearly every page (as long as it doesn’t interfere with the content).

Furthermore, your contact info should include multiple forms of media (email, phone, etc.) so that your visitors can use the form that’s most convenient for them.

3. A Page That Tells (Not Sells) Your Story

It’s important to tell your audience who you are and what you’re about. But, don’t make it come off as a sales pitch that flexes your years of industry experience and revenue.

Instead, provide insight into who you and key members of your team are, and also what your company stands for.

If you aren’t sure what to put here, tell your audience about where you came from, your goals, and what you strive to offer them.

4. A Proper Landing Page

A landing page could be a multitude of things. But, it’s always a page where the visitor can do something. This includes actions like registering for an event, starting a free trial, or signing up for an email newsletter.

Providing this opportunity will allow you to obtain your audience’s contact info (in exchange for your offer) so that you can make them offers in the future.

If you find that’s you’re stumped and asking yourself “what is a landing page“, this resource has plenty of useful information.

5. A Powerful CTA

You won’t make many sales by saying things like “feel free to check out our shop if you want.”

A phrase like “Shop here for quality hunting gear” goes a lot further.

On your site’s content pages, always include a strong call-to-action that’s easy for the user to follow.

“Sign up”, “Register”, and “Contact Us” are all solid choices.

Understanding What Makes a Great Website Can Seem Difficult

But it doesn’t have to be.

With the above information about what makes a great website in mind, you’ll be well on your way to creating the best website possible for your business.

Want to learn more productivity tips? Make sure to check out the rest of our blog!

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John is a serial entrepreneur and writer who is passionate about helping small businesses launch and grow. His work has been featured in Huffington Post, Entrepreneur, and Forbes.