Weekly Roundup – Exciting New Announcements, Secrets of Going Viral & Much More!

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Busy keeping up with your business? Don't worry – we've got you covered! Take a few minutes and catch up with happened this week in the world of self-employment.

NEW THIS WEEK

Social Media

Everyone wants to know the secret of “going viral.” What really makes things like the Harlem Shake and Ganngam Style so popular? A Wharton professor thinks he knows that precious formula and shares it in his new book. Business Insider sat down with author and professor Jonah Berger talk about the keys of going viral.

Speaking of going viral, did you know that the content you're sharing is probably NOT the content your friends want to read? Business Insider and 33Across help help break down what news people actually want to read. (Full report here.)

Ever wonder whether how effective Facebook ads really are? Whether you know it or not—even if you consider yourself skeptical of marketing—the ads you see on Facebook are working.

Google has expanded Google Trends to include YouTube searches back to 2008. This means you will be able to examine trends and traffic patterns of videos online in addition to the normal Google Trends.

Just for the Self-Employed

Startup Alert: A new app/website has just launched to help you create a better online press kit. With the Storyboard app, you can keep journalists and bloggers up-to-date with your story. Instead of emailing ALL of your attachments and files, you can send a URL with all the data in one place.

If you haven't heard of IFTTT, you're missing out on a great opportunity to save time by automating some of your routine daily tasks. To help get you started, Mashable has put together a list of ten best recipes to optimize your business.

Quick News Fix

 
MOTIVATIONAL QUOTES OF THE WEEK

“Too many of us are not living our dreams because we are living our fears.” –Les Brown

“As long as you’re going to be thinking anyway, think big.” –Donald Trump

“Opportunity is missed by most people because it is dressed in overalls and looks like work.” –Thomas Edison

“Some people dream of great accomplishments, while others stay awake and do them.” –Anonymous

“A goal is a dream with a deadline.” –Napoleon Hill

 
LAUGH OF THE WEEK

Self-Employed Comic

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TheSelfEmployed.com is a Web portal for all things self-employed. The site aims to be your one-stop-shop for everything you need to know to have a fun and successful entrepreneurial journey. At the site, you will find relevant articles, how-to videos, podcasts, and special offers that are all designed specifically for the self-employed.