Understanding Niche Markets and SEO Keyword Research
The purpose of this article is to introduce the topic of Niche Marketing Online and present various examples of Niche Marketing and SEO Keyword Research Tactics including excerpts of Case Studies that I’ve performed in the past few years. I don’t claim to be an Internet Marketing Guru, but I have considerable experience from working with mentors, using online marketing tools and from my own experiences working as an elite affiliate marketer. I’m happy to share with you what some of what I’ve learned.
Firstly, What is A Market?
A Market is a community of people who share a common interest in a particular subject or activity and share a particular language. The language referred to here is not spoken tongue but rather an internal language learned through their participation and experience in the shared interest or activity.
Then, What is A Niche Market?
By definition, a niche market is a small market segment i.e. a subset of a market that relates to a specific topic.
Keyword Research – wezandtreshawallace.com
To demonstrate the difference between a Market and a Niche Market. I would like to use the following example: Members of the ‘Brides to be’ market will be interested in a wide range of topics that relate to weddings. These include:
(1) Wedding flowers
(2) Wedding rings
(3) Wedding photography
(4) Bombonieres
(5) Reception Venues
(6) Wedding dresses
Each of these topics can be thought of as a niche that will be of specific interest to members of the ‘Brides to be’ market.
Simple enough, right? So now we know what our particular Niche Market is how do find them online. Well the trick is that you don’t have to find them; All you need to do is make it easy for them to find you and the way to do it is through Keywords.
What are Keywords?
Keywords are the words or phrase that a member of a market type into a search engine to explore a specific area of interest or Niche Market. Following on from the example above, Katelyn and Ashlyn are both members of the ‘Brides to be’ market.
When Katelyn sits down at her computer to explore the wedding photography niche, she enters the keyword phrase ‘Wedding Photo Ideas’. Google then returns a list of sites that contain tips for getting great wedding photos.
When Ashlyn uses Google to explore the wedding photography niche she enters the keyword phrase ‘Cool Wedding Photos’. Naturally she receives a different set of results to Sarah because her keyword phrase has a different focus.
The first thing to notice here is that Katelyn and Ashlyn are both exploring the same market niche, however, they generate a very different view of that niche based on the keyword phrase they enter into Google.
A great way to think of keyword phrases is that each phrase is literally a KEY that unlocks a specific door to provide access to a market niche.
The second important thing to note is that the number of people using each keyword phrase to explore a niche varies greatly.
For example, when it comes to exploring the wedding photography niche, more people use the phrase ‘wedding photo ideas’ than the phrase ‘cool wedding photos’. This means that each keyword phrase has a value based on the number of people who are using it to access a particular niche.
The keyword phrase ‘Wedding photo ideas’ generates more traffic to the wedding photography niche than the phrase ‘Cool Wedding photos’.
As a result, the phrase “Wedding photo ideas’ is considered to be a more valuable keyword phrase than the phrase ‘Cool Wedding photos’.
Case Study
Now that we’ve discussed online markets, Niche Markets and the role of keywords, let’s take a look at why these concepts are SO important in the real world.
A few years ago, the CEO of Noble Samurai Eugene Ware created the Internet Eagles project. For 12 months they worked with three complete beginners to help them create online businesses from scratch. All three of them worked extremely hard to create their own eBooks and they all followed exactly the same marketing process.
However, the results they achieved varied dramatically. The first Internet eagle instantly began earning thousands of dollars per month. The second internet eagle basically broke even and the final internet eagle lost money each and every month.
What they learnt from this experience is that when it comes to Internet marketing, success is not necessarily achieved by the person with the best product or the person who works the hardest.
In fact ‘It takes the same amount of time and effort to build an unsuccessful online business as it does to build a successful business’.
What determines your Success Online?
The biggest factors that determine whether you succeed or fail are:
(1) The market you select
(2) The keywords you target
The laying of a Foundation for your online business and your strategy in these two areas is vital to your success. If you get these two factors right your online business may produce an income stream that can completely transform your life.
However if you get one of these factors wrong, you’ll probably join the large number of people who make little or no income online.
In my experience, the main reason people fail is that they do not spend the time up front to do the market research necessary to check if their business idea is viable. Instead they rush in, select a random niche, target random keywords or worse – they don’t target keywords at all and then they just hope for the best. This is usually a recipe for disaster.
The people who succeed online take a very different approach. They research markets carefully, they identify profitable niches. They target specific keywords and they follow a proven plan.
I want you to be in this second group and my main focus is to develop the tools and the training that you’ll need to build a profitable online business.
In my next article we will discuss the Rules of Keyword Research which are Relevance, Traffic, Commercialism and Competition as they relate to Finding the Right Keywords.
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When Wesley and Tresha Wallace aren’t out with their kids at one of the local beaches (they live in the Caribbean) or training and exercising (Wesley is a health buff), they are continuously learning and developing new age marketing strategies to reach the rest of the average working world in an effort to show them how they too can finally leave the 9-5 (rat-race) existence behind for a better life.
Keyword Research – wezandtreshawallace.com