Owning a small business means you wear a lot of hats: President, V.P. of Sales, and probably even Shipping and Receiving Clerk. So while being an entrepreneur is a fun and interesting way to make a living, it can also be exhausting, challenging and even overwhelming at times.
All of which begs the question: What can you do to make your job as a small business owner easier, and more profitable?
One of the best things you can do—one of easiest and most effective things I have seen small businesspeople do over the years—is to treat your packaging as a marketing opportunity. Because it is. And here's how easy it is…
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