Top Tips for Building a High-Performing Website for Your Business

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Top Tips for Building a High-Performing Website for Your Business

In today’s digital world, your website is one of the most important aspects of your business. It’s often the first point of contact that a customer has with you and where they form their first opinions. For many businesses, it’s also where you conduct the majority, if not all, of your sales. No matter what sort of business you’re running, it’s essential that you focus on your website and make it as strong as possible.

Luckily, there are some simple ways that you can do this. By making a few changes to your website, you can significantly improve your results and make your business stronger. Below are some tips you can use if you want to build a high-performing website for your business that fuels long-term business growth.

Provide Personalized Content

Woman at laptop

A great place to start is by providing personalized content to your visitors. Personalized content means adjusting what your customer sees based on their personal interests.

A common example of this is showing product recommendations based on a customer’s previous purchases or other products they have browsed. Showing these personalized recommendations is not only more useful for the customer but can help you generate more sales, as your customers are more likely to buy these recommended products.

There are other ways you can personalize the experience as well. For example, you can integrate an IP lookup API into your website to personalize a customer’s experience based on their location. You could then provide them with real-time shipping estimates or products based on where they live.

You could also do something as simple as getting the customer’s name and using it to say hello on your website. Look to add as many personalization features on your website as you can, as customers tend to love having a personalized experience.

Optimize for Search Engines

Next, it’s essential that your website performs well within search engines. Search engines are one of the primary ways that customers discover new businesses so you want your website to appear as high as possible within search results. For this to happen, you need to optimize your website based on the factors that search engines look at.

For example, search engines tend to rank faster websites higher, since they provide a better user experience. One way to improve the speed of your website is by using SEO VPS hosting services. With this sort of hosting provider, you’ll not only get a faster load time for your website but better reliability and uptime. You can also look to optimize your website’s images or plugins, ensuring you don’t have anything on your website that you don’t need.

Speed is just one factor when it comes to SEO. The best thing you can do is spend some time learning about all the different factors that search engines look at. Then, go through your website and ensure it’s optimized in as many ways as possible. If you can do this, it shouldn’t take long for your website to start ranking higher in search results and attracting more visitors.

Offer Quick Customer Service

Customer service is another important aspect to consider. A simple way that you can provide better customer service to your customers is through a live chat feature on your website. A live chat feature allows your audience to quickly connect to one of your customer service agents and have their questions answered. You can also request the user’s email address so that you can track their customer support across different channels or sessions, providing a better experience.

If you don’t have the manpower to constantly monitor a live chat service for all your visitors, consider adding a chatbot to this feature. A chatbot reads the user’s question then scans its database of pre-written answers to see if they have a suitable solution.

This is a great way to quickly help customers with commonly asked questions. If the chatbot doesn’t have the right answer, it can pass the user onto a human agent, significantly reducing the number of requests that go through.

Split-Test New Ideas

Finally, try split testing new ideas on your website. Split testing is when you create two versions of a web page but each one has slight differences.

For example, you may change the location of your “Add to Cart” button or the title of the page. Then, you pick one of the two pages to present to new visitors at random and track the results. After each version has a significant amount of views, you’ll be able to see if there is a difference based on your changes.

You may discover, for instance, that moving your “Add to Cart” button drastically improves the number of customers who added the product to their cart. Through split testing, you can discover the optimal versions of your web pages and significantly improve the performance of your entire site.

Start Building a High-Performance Website Today

Don’t settle for a website that doesn’t deliver your desired results. With a few changes, you can significantly improve the performance of your website. The above list is a great place to start but the key is to always be on the lookout for new things you can try, then be willing to test out your ideas.

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John is a serial entrepreneur and writer who is passionate about helping small businesses launch and grow. His work has been featured in Huffington Post, Entrepreneur, and Forbes.