Oh, the trials and tribulations of being an entrepreneur while also being a mom – aka, a mompreneur!
Starting and running a business while starting and running a family certainly takes a certain type of woman – persistence, passion, flexibility (lots of it!) and the ability to juggle. Sounds like an ad for a job at the circus… don’t laugh, in some ways it’s one in the same!
I’m fairly lucky in the fact that my brand, healthy mama ®, is centered around women being pregnant and so having been pregnant, and having kids, actually works in my favor in this particular instance. In fact, if I had not been pregnant, healthy mama ® would not be in existence today. Ideas and concepts many times come from our own real life experiences and needs or voids we identify.
THE MOST IMPORTANT THING YOU CAN DO TO BE A SUCCESSFUL MOMPRENEUR
I think the most important thing in setting out to start your own business while being a mom is developing a plan of action that you can actually achieve. It takes a lot of dedication, time and energy to successfully get a business off the ground, whether you have kids or not, and it just becomes more complex when you have little human beings relying on you for love, attention not to mention everyday necessities like food and clothes!
MY Top 3 Tips FOR BECOMING A successful MOMPRENEUR
My biggest advice when starting a business first and foremost is ensuring that there is passion behind the concept. That it’s not just because you always dreamed of having your own business, but that your idea is something that you can’t stop thinking about and dreaming of how to make a reality. After the concept for healthy mama® came to me, I spent months researching, thinking and dreaming of how to bring a portfolio of the safest remedies for pregnancy, nursing and beyond to market and forge a new category of business at retail, prenatal care.
Second, set guidelines for how you envision juggling work and family – it’s different for everyone. I knew that with my business, I had to be working full time in order to get it off the ground and sometimes traveling and spending weekends in stores promoting and advocating for my brand. But it also gave me the flexibility to drive my kids to school in the morning and spend time with them before I tuck them into bed. I plan my day so that I work as efficiently as possible and am able to leave in time to see my family. Those are the guidelines that I have set for myself.
Thirdly, setup a strong support system. I know (okay, I have learned) that I can’t do it all. Ensure that you have people who are willing and able to help when you need it. It’s okay to send out an SOS every now and again. I am lucky that my husband is extremely supportive of me and the business (well, he is part owner). I try to be respectful of his time and he knows that if I can’t get home in time, it’s for a very good cause.
Just know that starting a business is not easy, glamorous or a great stress reducer, however, it is very rewarding, educational and usually fun. I wouldn’t change a thing right now.
With all the best luck,
Rachel Katz-Galatt CEO and founder of healthy mama ® brand