Getting your products or services in front of a large audience can be a struggle because you’re potentially competing against much bigger businesses with more money, marketing expertise and an existing reputation. That’s why it’s crucial to know how to use tools like digital advertising to make sure that your potential customers can find you when they are looking for related products and services. And if you’re going to advertise, why not do it where they are most likely to look?
Amazon has a global audience of 206 million monthly customers, and 56% of consumers visit there before any other site, while it’s also where 46.7% of American internet users start their product searches. If you’re selling through Amazon or want to get the attention of people who shop on there (which is basically everyone, let’s face it), you need to give serious consideration to Amazon Advertising.
The basics you need to know about adverts on Amazon are that there’s four main ways to advertise. You can run Sponsored Product advertisements, which bring up your product in a prominent location within related search results, while Sponsored Brands work in much the same way, but with a larger, brand-focused ad that can feature a number of highlighted products.
You can set up branded Store landing pages to promote your brand as a whole, as well as highlight key campaigns, sales and new products. You can also run traditional Display Ads, which can feature across Amazon’s websites and apps as well as those belonging to third parties.
Getting started with Amazon Advertising can be a daunting challenge if you’re new to digital ads, but these tips will get you well on the way to setting up your first campaign, so why not give it a try?