The Benefits of Marketing Automation in Business

With marketing automation hitting the mainstream, now really is the ideal time to adopt an automation platform as part of your business strategy. The industry seems to be heading for somewhat of a revolution with Grand View Research predicting that the global marketing automation software market is likely to reach a value of $7.63 billion by 2025.

If you’re still unsure what marketing automation entails exactly and how it can benefit your business, then read on for a concise look at the way it can make a real difference to the way you approach customer data and experience.

In short, marketing automation helps companies automate repetitive and monotonous tasks such as emails, social media posts and many other website functions, helping businesses save precious time and money, without compromising on quality or message consistency – if used effectively, both can dramatically increase. But this is just one feature, from a multitude, that will help to streamline your business’s marketing process.

By giving staff the tools to execute their ‘busywork’ with increased speed and efficiency, they’ll be able to dedicate most of their focus to planning exciting campaigns and customer journeys instead. Reducing the amount of time spent working out technical details will allow for creativity to once again take center stage within the marketing process.

It’s worth considering an investment in a customer data platform if you’d like your business to find a more efficient way to process customer data. This type of product will allow you to analyze and access all manner of data, from any source, to build single customer views thus establishing a clearer target customer profile. By consolidating online and offline marketing data the software presents an efficient hands-off approach that’s bound to be an asset to any company.

However, insight into customer data is just the first step, since much of the software available uses multi-channel marketing automation to further enhance the marketing process. This can be done by helping you turn highly valuable customer insight into highly personalised and targeted marketing campaigns, often in seconds (!), so that you’re always able to tailor your message to individual customers. In turn this is likely to positively raise your brand profile in the customers’ eyes as they’ll feel that the service you’re providing have been carefully chosen, just for them.

With a clearly defined marketing strategy, one that’s easy to map out and execute, your business will be set up for years of potential growth. Through easy access to multiple features, automation solutions can support short and long-term growth. Ease of use and data analytics will make it possible for you to tweak and push personalized campaigns whilst monitoring their success, often in real time, innovating the way you approach data and marketing.

These are just a select few of the many ways that marketing automation software can benefit any business as the industry continues to grow and customers search for personalized experiences online.