How can you keep your web hosting growing? It’s your responsibility to move with the industries trend, if you don’t, your business will suffer significantly since your customers will start seeking solutions elsewhere.
Website builders make creating websites seem like a breeze. There are also blogs that show you how to build a website in less than 10 minutes. Such blogs create a perception that sites are easy to build and launch. How does this impact on web hosting companies? Customers feel like creating a website is an easy task, potential customers believe that there is no difference between web hosts, since everyone promises them the best easy to set up websites. You can check out this comparison on mangomattermedia.com and see the differences.
You need to respond to this by not just offering to build a website and add value to the customer. For instance, you can provide a quarterly security review for your e-commerce.
Modern websites are intricate forms of business technology. Let’s view a reputable e-commerce website as an example. It has dozens of plugins running to increase conversions and also manage security risks. To flow media quickly in the background, you might need a content delivery network in order to serve media to end users.
If you have non-technical customers, a fully managed hosting, in particular, is the best you can go for. Other than traditional hosting, a web host will provide, system updates, help desk services, backups, and managed backups.
Fully managed hosting can also sometimes include, one-click installation for applications that are used on an everyday basis, e.g., databases and WordPress.
This trend offers so much value to web host customers, to take advantage of the trend, add more value to the table. You can build a team or connect third parties, either way, you will need active management to maintain customers’ effort.
Study the offers that big companies give to their customers, this way you will know where to range when offering DIY based services. Increased demands cause price wars for less complex services. Fortunately, you can navigate this trend without destroying your business. However, you need to understand the costs you offer and where you’ll be able to get increased efficiencies.
Alternatively, you can offer a price break today to attract more extended contracts. If you are losing customers due to the price completion trend, decide whether you can be more price aggressive or move with the market.
When you look at the leading web hosting companies, what is it that they offer? How many services do they offer? Let’s see the following;
Security services like SSL, HTTPS and many more
SEO and Marketing services. Not necessarily related to web hosting, but offered.
Support of e-commerce: implement payment methods and shopping carts on sites
Website designing services
Training online customers, to help them explore their ideas.
These means if you are running a simple and basic web hosting company, you will be closing up soon. In order to survive in the trending web host market, add more services.
Back in 2017, HTTPS moved from being the best idea to being compulsory. Early in the same year almost half of all websites were running on HTTPS. This started because, in 2015, Google stated that it would favor websites with HTTPS in search results. In 2018, a site that lacks HTTPS will be marked as insecure.
If you are not offering HTTPS to your customers, you are way behind the game. If you are charging for HTTPS, your business will go under pressure since most companies already offer free HTTPS.