Startups require a lot of hard work and strategy, but when passion is the main drive behind your business you’ll find creative ways to make things work. This behind-the-scenes look at what it took for Isabelle Carron, founder of Absolution, an organic cosmetic company based in France to grow her business illustrates this point beautifully.
With a limited budget for branding, she has created a brand that is unique in a very competitive field. With limited resources, you have to compete in creative ways. In this interview, Isabelle shares the setbacks she’s encountered and how she’s overcome them to compete in the tough competitive market of beauty products.