If you are planning a business event or an event to promote your startup or next big idea, here are a few things you need to keep in mind. They say that first impressions are everything, and hosting an event is complex. Whether you plan a large scale gala dinner or a small event to expand business opportunities, you have to get the maximum amount of audience as well as attention. So how can you create a successful event? Read through these simple tricks which can potentially make a huge difference.
Create a buzz
There’s nothing that sells more than creating a buzz about your event. Social media is your best friend when it comes to online marketing tools, so make sure you have worked hard on your foundations. When it comes to event management, these are the fundamentals. Creating a Facebook, Twitter and a LinkedIn account is great for starters. However, you can take a step further and create an interesting website for your one-day event. And you can also hire some trade printers to get creative designed business cards, flyers, brochures etc. There are many startup fairs and other events which successfully create a buzz by investing in a well-designed and attractive website. Make sure your one-page website is mobile friendly and can function well on cross platforms. To spice things up, you can even add interesting promo codes and special offers on your website (thereby creating an incentive for people to click on the “attending” button!) This way you are also engaging with your clients, all while creating a buzz.
There is no better way to promote a successful event than by partnering up with other businesses. You can get some good sponsorship through incentives by finding businesses who might be interested in promoting themselves. Give them a stall or put their logo on your social media platforms, these work as great give away. Besides by getting different businesses with different incentives on board you can expand your own clientele.
Decide Time – Night or Day
While you are planning to host your event and make it as attractive as possible you have to look at all the logistics. However, one of the most important aspects you may be missing out on is the time of event. You must be able to analyze the best possible time to get the maximum amount of attendees. There are certain days of the week where people are busier than other times. Use logical reasoning and sound calculations to determine which day and time can work best for you. Moreover, you have to find out a vague schedule of your potential clients in order to be able to identify the ideal time to host your event. By attracting more clients, you will definitely generate more revenue.
Location and other logistics
Sometimes the most difficult task is to find a good location. It is one of the most important factors in creating a successful event (Don’t let anyone tell you otherwise!) You can look for a great space which may not be too popular or you can look for an extremely popular place and pay through your nose, it’s up to you. You must be able to survey and identify a location which is convenient for your target audience to reach. For instance, if the venue is in the downtown area, you have to keep a reasonable time where traffic is not at its peak. If your location is too far away, then people will be demotivated to visit and mind feel lethargic to travel long distances. Make sure you host an event that is not only attractive but also useful for your business. Does your event need a big projector? Do you need a few extra tables? Your location should be able to provide for all your logistics!
Follow ups are a must
So you successfully hosted an event, managed to bring in many customers and got the crowds talking about your event. Now what? You must follow up. The only way you will be able to get your customers to come back is by communicating with them after the event is over. Send them an email, share business cards, flyers, and thank them for coming. You can be creative and innovative by sending them feedback forms and asking them for their opinion on how to make the next event better. Your survey can include questions about what they liked and disliked too. You can invite them for any related upcoming events and let them know that you will be there for them if they have any queries.