You want to business you know how important is to maintain the look of your storefront, the inside of your store, and everything in between. From design to marketing of your site and attracting visitors, this guide breaks it down for you.
To get the most out of your website, you need to make sure to nurture it. It’s an ongoing task and relationship, and just like all ongoing relationships, you should make sure to make time for regular check ins and check ups.
That very same principle also applies when it comes to your businesses website or blog. Just like everything that you care about, your business’ website demands attention and care to be the best that can be.
At all times, you need to be sure that your website is promoting yourself and your business in and the best and most dynamic way possible. Websites can quickly become out of date and that can actually repel new customers as opposed to putting them in.
So, how do you make sure that your website is as best maintained as it can be? You are five easy steps for you to consider.
1. Don’t Delay Updating Your Website
Think about it, when was the last time you updated the information on your website? Was it yesterday? Was it last week? Was it last year?
Start off and get some timely new content on there as soon as possible. You could add News or blog post, you can have some new pictures, you can even add a new product or service that your company is offering. In truth, it doesn’t matter much what you have as long as you are adding something.
Make it a priority to commit a few hours per week to updating your site so that your customers, and potential customers, and see that your website is being treated in an active and dynamic manner.
This will give them confidence that you put your business in the same.
2. Make It Pop
When you go to a news website what you do? Chances are the first decision you’re making is whether or not you want to venture further or just continue surfing. Your website visitors are doing the exact same thing. To make sure that the majority of first-time visitors decide to click further, make your website look great.
Either put it through a complete design overhaul (if it needs one), or simply update your images, your color scheme, or both.
The more attention you give your site on the aesthetic side, the more potential cutomers are going to want to learn more.
3. Words & Content Still Matter
In the current state of business, it seems like the fastest pace person wins. That is often true, but it does not mean that careful consideration of the words that you put on your website do not matter.
Don’t depend on images or videos to give your customers the information you need. Take a good hard look at the content on your site and make sure that it reads well aloud for people who are reading.
If you do not feel that you are up to the task to create great-sounding content, hire someone who can. Content works great to attract SEO traffic as well as engaging you visitors to have them come back for more. Number than ever it is very easy to find writers online who are not only up to the task of creating great content, but you know how to write on the system your website likely runs on.
Is not only helps visitors to your site, but great content is one of the key indicators to successful search engine optimization.
4. Spread the Word
Your website is doing no favors for you just sitting there on the way without anybody knowing about it. While word-of-mouth advertising is still very effective, there are other ways to make sure that you get the right eyes on your site when you’re ready to unveil its new look.
If you don’t already have social media profiles for your business, get on that today. It’s very easy to set up Instagram, Facebook, and Twitter profile so that you can connect with colleagues, competitors, and potential customers.
Similarly, if you have not already set up your business’ Yelp profile, make sure that it has not been set up for you (this is sometimes bone by satisfied customers). If it is set up for you already, all you have to do is claim it.
After that, take to the social media streets and get the word out about your new site. Simply adding it to your bio is helpful, but even posting it about it, or making posts that include links to your new site are very helpful.
On top of that, another way to direct increased traffic your site’s way, reach out to some websites within your field that are more established or sites that cover similar services or products that you offer. Ask them if they would be willing to link to your site in a future post.
You may have to pay some money for this to take place, but it can ultimately pay huge dividends if it helps direct increased traffic your way.
5. Ask Your Customers What They Want
If you are struggling to find more ways to improve your site and take it from good to great,
simply ask the people who matter most: your customers!
A great way to get up-to-date feedback and in order for your customers to feel like their wishes are truly being heard, take the time to set up a brief customer survey or poll. They’re super easy and can be a great way to find out what your customers think about you and your site.
Now that you have these five ways to making your site better, hopefully you are already brainstorming what you can do to improve today. It may seem like a less-than-glamorous aspect of owning a business, but in 2019 few aspects of your business are more important that its online presence.
Take advantage of the opportunities the internet affords you and make your website as great as it can be!
Good luck!
