Google My Business is an easy to use tool that helps your customers get information about your business, such as location and contact information. In addition, it gives customers brief information about what type of business you have and the type of products you provide. Google My Business can assist you in easily managing your online presence and we will highlight in detail the benefits of using a tool like Google My Business and how it can help your company.
Anything anyone needs they can simply search for on the internet. No matter what you are selling or who your customers are, they are more likely to be online. That’s why it’s important for you to be present online, so people that are interested in the product or the service you are offering can easily find you. For instance, if you are selling a very specific meal from a very specific cuisine, when someone comes to search for a place that makes the meal, your restaurant will be one of the options that pop up.
Who doesn’t like free marketing? To use this tool you will not pay anything. It’s a free marketing tool for your business. Not only are customers able to find you when searching the internet, but they also can get reviews and feedback from other customers that have used your services before. Additionally, they can find pictures of what your business looks like or, if your business is in an office located inside a building, a picture of the entrance of the building, and the street where it's situated to better guide them to your location. Moreover, customers can find your business by searching for a relevant category. For instance, if a customer wants to find a hotel with an indoor private pool, all they have to do is write this in the search bar whether on Google Maps or Google Search and all relevant options will appear.
We always want to make things easier for our customers, so it’s important that we make their experience convenient. Imagine how convenient it is for your customer to be able to get to your phone number with just the press of a key? According to this useful resource, information such as phone numbers and opening hours are imperative for how good you look in your customer’s eyes. This will be the main thing that encourages customers to use your services or products.
When customers find your business listed on Google Maps, they are more likely to visit your business. About 70% of customers will visit your business with a Google My Business listing. In addition, a study found that businesses with a Google My Business listing are twice as likely to earn customers’ trust.
There is a very great feature that can be very beneficial for your business, it’s the ability for customers to review businesses. Customers really appreciate it when they are able to see that other people have used your services and were able to rate their satisfaction level. It’s also a great tool so you can be able to know what your customers think about you, and if there are areas that you need to work on and upgrade. For instance, if a customer was unsatisfied with your service or product, you will be able to contact them and offer a replacement or compensation. This will boost the positive relationship your customers have with your business, and they are more likely to recommend you to their friends.
Google My Business provides you with insights that can tell you where your customers come from and who contacted your business directly from the phone number listed on local search results, both on Maps and Search. This insight will give you more benefits when it comes to starting a marketing campaign because you have a better idea of who your customers are and how they interact with your business and where to focus your campaign geographically to get the maximum number of leads. This will be based on the data on where your customers usually come from.
We’re knee-deep into the age of technology, and it only makes sense to stay current and relevant in order to ensure that your business stays on top of the game. The internet has become everything and now everyone is online. If you need anything, Googling is the way to go, that's why it’s very beneficial for any business to make use of tools like these. It helps bring more visibility to your business and, as a result, your business will grow.