Reasons Why Your Printer is Invaluable to Business Marketing

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Every business can appreciate a little help to communicate its products or services to customers, regardless of its size or stature.

In an ever-changing world of digital and social media marketing, it can be easy for businesses to forget how important it is to physically market its products or services.

It’s vital to define your brand and stand out from the crowd. However, with so much technology and a growing list of options available for you to do this, it can be hard to pick the right path for your brand.

If you are looking for a new way to improve your business marketing, you may not have considered how a printer can improve your customer communication.

Utilising a printer correctly can be one of the simplest and most effective marketing methods available. Read on to discover some new tips and tricks to get your business noticed:

Personalised customer experience
In recent days there has been a rise in using online marketing, which while incredibly effective, may lead a business to neglect their paper marketing techniques.

One of the most useful aspects of paper marketing products is that customers can physically keep the information that you are giving them as a reminder of your company.

This reduces the risk of your business marketing quickly being swooped into junk mail or getting lost in a sea of emails.

As well as this, being handed visually appealing flyers or business cards provide a more personal interaction between business and consumer. Simply firing off an email to a subscriber list will not have the same individual feel.

Professional-looking media like this can be produced using a quality laser printer.

Impress clients
Some clients will also like to see brochures or presentations in meetings, as it will allow them to view their own personal copy of the information you are discussing. Giving each potential client a physical copy of your pitch helps them to refer back to your business.

They can also be displayed in waiting rooms or handed out at events.


Paper is also a great choice when it comes to communicating with clients and customers. It has an advantage here as an email can be easily deleted, whether this is accidental or deliberate.

It not only takes more effort to get rid of paper, but it is less likely that the message will be disregarded as spam.

Create an image

Opting to hand out physical business cards produced with a high-quality device such as a Xerox colour laser printer will allow your company to be vivid, simple and memorable. It will also give clients a physical reminder to refer to if they need your details at any point.

Sending branded envelopes and creating postcards to promote events or advertise locally will help you expand on the image you are forming.

When creating business cards, be sure to take ideas from your company web pages and make them the focus of direct mail pieces like brochures, flyers and postcards. You can then use these to drive people back to your website and ensure consistency over your brand.

Mobile Access

Tablets are now known to improve business meetings and offer a quicker access to documents on the move.

As well as this, they are now compatible with inkjet and laser printers, meaning that it is easy to print directly from your mobile device using an app, or via Bluetooth.

This makes it easy to print on the move and means you are no longer tied down to a desk when you need to use a printer.

As an added bonus, many wireless printers are now Google Cloud ready, and you can use the intuitive touchscreen to navigate through the menus and print anything you need.

There are many ways in which a printer can improve your business marketing, and if you have not previously considered using it as a tool in this way, it may be time to do just that!

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Samantha Acuna is a writer based in San Francisco, CA. Her work has been featured in The Huffington Post,, and Yahoo Small Business.