PODCAST: Creating a Great Brand

In this week’s Small Business with Steve Strauss powered by Greatland podcast Steve discusses how create a great brand.  Proper branding is one of the most important things you can do for your business.  Branding tells the customer not only what your business does, but can also tell your story and build a connection.  We all know the great brands and there is no reason you can’t have one too!

In Ask An Expert Live, Steve discusses how to maximize your business brand.  Does your name reflect exactly what you provide?  Do you have an existing brand that needs some work?  Don’t be afraid to change or add a tagline to your business.  The important thing is that you don’t want your customers to have to “figure out” what your company does.  There is some GREAT advice in this segment and Steve lets you know exactly what to do.

Then Steve speaks with Lida Citroën.  Lida is an international branding and reputation management expert who designs and enhances the identities of companies, executives, and professionals. Her website Lida360.com has helped countless business connect with their customers.  She has great advice on how to make sure your business is putting out a consistent and enticing message for your customers.

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