This episode of Small Business with Steve Strauss powered by SAP, is all about branding. We all know those iconic brands that seem to transcend business, into everyday culture; Nike, Tide, Kleenex, Levis, etc. It’s easy to overlook how important that part is to your business, but how do we grasp the bigger picture when working on our brands? We bring in an expert to day, to help us learn about the incredible small business branding by UGG and Apple.
Before we get to that, Steve recounts the journey of another entrepreneur with the same name. Steve Jobs! Did you know that he failed more than anyone else, on his path to leading Apple to the giant success that it is? We may not all start companies that will end up with a $1 Trillion valuation, but there is a lot to learn from his story.
Then Steve is joined by a man that started a company 40 years ago, which is now one of the biggest brands in all the land. Brian Smith is from Australia and the founder of UGG! We all know UGG and how the tale of his brand is fascinating. He’s a colorful individual and his philosophy on business is contagious.
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