Marketing and advertising are very important parts of any small business. You work hard to craft your message and get it out to the world. There is also something incredible valuable about having someone else testify about your business. Getting publicity can be very challenging, so how do you start? On today's Small Business with Steve Strauss powered by Greatland, Steve lets you know how to get free publicity for your small business!
First off, how do you properly write an email when seeking publicity? There are a lot of requests that come to Steve regarding USA Today and he's got some tips for you on how to craft your email and get through the clutter.
Then, Steve interviews an expert in the field, that gives us some more great advice! Rebecca Hasulek is the author of DIY PR: Public Relations and Content Hacks for the Lean Start-up. Her expertise is particularly suited for small business owners, because of her background in entrepreneurship. In the interview she covers such things as the best way to start, how to make an impact and become a “thought leader”, how to get your information to the right people, in addition to a lot of other very valuable information.
Don't forget, you can submit your question for an “Ask An Expert Live” segment by sending an email to firstname.lastname@example.org.