This episode of Small Business with Steve Strauss powered by Microsoft, is all about creating a great small business brand! In a new segment of Ask An Expert (Almost) Live, Steve tackles a question from a listener regarding the Presidential Race. Don't worry, it's not about the candidates specifically! It's about something called “Presidential Branding” and how important the concept is. This makes for a great correlation to your business and Steve will give you some fantastic tips on how to cultivate and maintain your brand!
Then, Steve interviews his friend and Professor of Entrepreneurship, Colin Jones. Colin is a faculty member at University of Tasmania and the two caught up at the World Entrepreneurship Forum. Colin has some great lessons about Branding and Entrepreneurship in general, that can definitely be applied to your small business!