Happy Holidays! On this week's Small Business with Steve Strauss powered by Greatland podcast, we learn about branding. The right brand lends your company credibility, familiarity and ultimately can lead to higher profitability. So, how do you develop it and acquire it? Let's find out!
First in Ask An Expert Live, Steve goes through 7 important aspects of branding your company. How to market and how to develop that Brand Identity that sets your company apart from a competitor. The need to establish your brand as something unique in the marketplace is ubiquitous, regardless of the industry. These lessons apply to every business
Then, Steve interviews Owen Shapiro, co-author of Brand Shift: The Future of Brands and Marketing. Owen has worked with such iconic brands as Staples, PetSmart, Sports Authority, Ulta and Five Below. He shares some of the knowledge he's acquired in his career and ways you can apply his experiences to your company.
Don't forget, you can submit your question for “Ask An Expert Live” by sending an email to firstname.lastname@example.org.