Podcast: Marketing On A Shoestring

In this episode of Small Business with Steve Strauss powered by Greatland, the topic centers on two magic words in the world of marketing; Sale and Free. Both elicit a reaction in consumers and entrepreneurs alike. It can be a little intimidating to offer a discount or something free, especially when we are starting out. However, it really is far less of a risk than you can imagine and in fact could be just what you need to kick start your sales.

For Ask An Expert Live, Steve fields a question about shoestring marketing. He has some fantastic experience to relate and a series of wonderful ideas on how to market your products. There are many ways that you can even get another company to pay for your own advertising.

We then bring on an expert in the subject of Free. Tom Caporaso is the CEO of Clarus Commerce, an e-commerce solutions provider which owns FreeShipping.com. He has a great understanding of the power of using this marketing tactic and you will not want to miss his interview. You may have even seen some of his commentary before, on such sites as CNNMoney, CNET and Business Insider, Inc. Enjoy this free podcast!

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