Even if your organization sells the best products around or manages to deliver unrivaled experiences that nobody else can match, some people might not be willing to make a purchase from you. These days, consumers care a great deal about the image, reputation and personality of a brand.
Therefore, if you want to attract more customers and achieve better sales, your audience needs to know what you stand for and why they should trust you. With this in mind, here are 10 ways to improve your business’ brand in 2016.
1. Don’t exclude any demographic
Even though some customers might be more valuable than others, you can’t ignore or overlook those who aren’t as lucrative, because this can severely damage your reputation. With marketing techniques such as SMS from GlobalMessaging, you can interact and engage with virtually every demographic around the world.
2. Identify your audience and appeal to their interests
Think carefully about who you are appealing to and what their interests are. By doing so, you can actively engage with audiences, address their unique aspirations or problems and establish a thoughtful yet assertive brand image.
3. Make a good first impression
According to researchers at the Missouri University of Science and Technology, it takes less than two-tenths of a second for an online visitor to form an opinion of your brand once they’ve viewed the company website. So, make sure your initial offering one that intrigues or excites.
4. Establish a strong social media presence
Certain consumers will visit your social media profiles before the company website, which is why establishing a strong presence on sites like Facebook, Twitter and Instagram is crucial.
5. Prioritize customer service
In spite of all the marketing techniques available today, word-of-mouth remains incredibly influential. Arguably the only way to ensure people speak highly of your business to their friends and family is to prioritize customer service.
6. Provide added value to the customer’s experience
By providing added value to each and every customer’s experience, which can include additional product information or advice, your brand will benefit from better recognition and establish itself as an organization that goes above and beyond the standard call of duty.
7. Remember to be consistent
By maintaining consistency across sales, support, and social media, customers will know what to expect from interactions with the brand. This can help build trust among your clientele and boost your business’ dependability.
8. Personalize your marketing activity
In order to show your customers that you care about their unique requirements, try to personalize as much marketing activity as possible. This can be as simple as including their name on an email marketing campaign.
9. Tell stories about the brand
From real-life workplace encounters to imagined narratives of how your products can be utilized, storytelling has the potential to noticeably elevate a brand’s standing, as customers will relate to what is being said.
10. Exhibit brand values across the entire organization
Each and every member of staff is an ambassador for your brand, so be certain they know about the organization’s values. They must demonstrate these principles when interacting with your customers to improve and enhance the brand’s image.