While we’ve all heard the old axiom; “Ignorance of the law is no excuse.” This is particularly true in ecommerce. After all, if your awareness of the web tells you it’s a good place to do business, you should also know it’s a great place to conduct research to make sure you’re in compliance with the law. With that said however, while no article you find on the internet should be considered professional legal advice—including this one— there are some key legal issues for ecommerce entrepreneurs that can be outlined in an article such as this.
1) Anti Spam Rules
In your zeal to promote your new business, you must be careful to avoid infringing upon the privacy rights of your potential customers. While email marketing has proven to be quite effective, you must be careful to avoid violating the CAN-SPAM Act. In a nutshell, each marketing-oriented message you send must be clearly labeled as advertising. Your subject line and the header of the message must also be free of misleading statements. A valid email address must be contained within the message to give recipients an opportunity to respond. To ensure you’re only communicating with people who want you to do so, your email must always include a method by which the recipient can elect to unsubscribe from future messaging. If they request to do so, you must comply in a timely fashion.
2) Privacy Policies
3) Data Security Initiatives
4) Online Privacy Protection Procedures
5) Terms and Conditions Statements
While most consumers don’t know the law requires these things to be in place, heeding these key legal issues for ecommerce entrepreneurs will go a long way toward establishing the credibility of your enterprise. In addition to indicating your willingness to provide transparency, they say you plan to be around for the long haul. This is very important when it comes to converting browsers into buyers.
Note: No article you find on the internet should ever be considered professional legal advice—including this one—when you have specific legal questions you should always consult an attorney.