With the open rate of 98% and click-through rate of 36%, text messaging has proven to be an effective tool for small business promotion. But to make the most of your SMS marketing campaign, sending out a bunch of messages is not enough. You have to follow the best delivery practices as well as stick to certain rules when composing a text. Some of them include using an attention grabber in the beginning of the message, using power words, and a call-to-action.
The team over at TextMagic has put together an infographic that outlines all the important elements of a text message, shows the best sending frequency and the most appropriate time to send a message. There is also a list of most common SMS marketing mistakes that have to be avoided.
Check out the infographic and you’re all set for your next text messaging campaign!