Want to take advantage of the latest marketing trend for your business but not sure how to go about it? Or even what it is? Social media marketing has been causing a huge buzz lately and it’s not surprising.
With social commerce, we move away from focusing on what the company wants and move towards focusing on what the clients want. It’s a unique approach where more emphasis is placed on providing lasting value than on making a quick sale.
And, while it does take a bit more effort, it is something that helps a company leverage social media marketing a lot more effectively. And, with around 87% of clients admitting that social media helps them decide what to buy, that is a huge advantage.
It’s something that that is constantly evolving with changes in client and societal needs. As people start spending more and more time on social media, it makes sense for retailers to start promoting their products on social networks as well.
So these days you can find a myriad of Amazon discounts and eBay daily deals on their respective Facebook pages, making them more accessible to the public and expanding their reach and influence.
Expect to see more collaboration between the leading ecommerce providers and social media sites in the future.
But what if you don’t have eBay’s marketing budget? That’s no problem. Focus on creating a working relationship with your clients. Approach it as you would if you were making friends – you put your best foot forward, try to do nice things for them, and find out more about them.
You can apply the same principles when it comes to managing your social media accounts. Make sure that your posts are interesting and not always sales based – you want your clients to see you as a useful resource.
Speak to your clients, find out what their interests and needs are, and what issues are important to them. And then tailor your approach accordingly. There is nothing quite as flattering as knowing that your opinion matters to someone else. Take advantage of this fact.
By applying this and other principles that we cover in the infographic below, you will be able to implement a winning social commerce strategy.