Infographic: Why Brands Should Embrace Instagram Instead of Facebook

When it comes to social media marketing, Facebook has long been thought of as king. However, according to this infographic by, Instagram is flourishing and has surpassed Facebook in almost every marketing category.

While Facebook has seen a 63% decrease in organic marketing reach since 2012, Instagram has achieved a 115% increase in the same period.

Instagram users are far more likely to interact with brands (68%), whereas only 38% of Facebook users regularly interact with brands.

Instagram is also far better at reaching followers than Facebook. Brands on Instagram reach 100% of their followers, whereas brands on Facebook reach about 6% of their total followers.

Check out all of the interesting findings below:

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