Many big brands have designed logos that have become synonymous with their business, and they are instantly recognizable throughout the world. For example, the McDonald's logo is one of the most famous logos in the world, and a great deal of thought was no doubt given to every element of the design.
Logo design isn't an easy process. Big brands spend a great deal of time thinking about the color, shape and font of their logo. They understand that 93% of purchasing decisions are made on visual perceptions, and know that logos influence our perception of a brand subconsciously.
Every business has to consider what type of business they want to be because this will directly influence how they should design their logo. It is important to have a clear idea of what direction you want to take your business before making any decisions about your logo. If a business has a logo that isn't in keeping with the type of business they want to create, they will confuse customers and potentially lose business. If you do not have a logo yet, you can create it using logo maker Logaster.
This info-graphic from Colourfast will help you decide which logo color, shape, and font will work best for your business.