According to a recent study by the National Center for Biotechnology Information, the average attention span is getting remarkably shorter, down to just 8.25 seconds this year from 12 seconds in 2000. With such a limited amount of time to grab the user’s attention, it’s important to ensure that your content is “snackble”, i.e. easy to digest and well suited to the short attention span of today’s mobile-connected consumers. The following infographic by Marketo provides tips on how to create engaging and snackable content:
