More than ever before, customers want to interact digitally with businesses in the same way as they do with friends and family; through social media and mobile devices. These insights are revealed through a recent Microsoft survey of over 1,000 U.S. consumers that uncovered shifts in the ways customers want to hear from businesses. Given that the ability to acquire and retain customers is perhaps the single most important factor for small business success, it’s critical that business owners can deliver on these digital experiences.
Source: Microsoft/Cindy Bates Blog