One of the best ways to learn where your business can improve is to ask the people on the other end of your product, that is, your customers. Customer feedback surveys are a central part of most business’s marketing strategies, but they’re not without their pitfalls.
Surveys written in a way that produce response bias will lead to inaccurate results and money spent on initiatives that may not be worth it. To learn how to structure your customer feedback surveys to avoid response bias, take a look at the visual guide from Chattermill below:
