Infographic: How Do Americans Support Small Businesses?

90% of Americans shop at small businesses at least once a week, and 42% frequent small businesses three times or more weekly.

Our latest infographic shows Americans’ love of small businesses.

Most popular types of local businesses:

  • 75% frequent food/beverage stores
  • 56% eat at restaurants
  • 34% visit clothing/accessories stores

Why do consumers shop at small businesses?

  • 66% like the convenience
  • 63% want to support local businesses.
  • 54% say local retailers offer one-of-a-kind products
  • 53% prefer the customer service experience at small businesses

Why should you support small businesses? Learn more in our infographic.


SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship.