Infographic: A Small Business Guide to TikTok

A step-by-step guide to getting your business started on TikTok today

You might know TikTok as the app that first introduced you to that Carole Baskin dance or taught you how to create a perfect smoky eye in less than five minutes. And it is those things – a platform for short videos ranging from tutorials to those ever-popular “Challenges” – but it is also a potential marketing tool for your small business.

Here’s why: currently, 689 million people around the world use TikTok monthly. Many of these users are teens – in fact, 69% of teens in the US use TikTok, and 29% of those teens say it’s their favorite social media platform.

So, it’s clearly an indispensable tool for those businesses looking to reach a younger audience. But in the years to come, it’s projected that more and more people will use TikTok in the US (almost 40 percent of the population by 2024). So, no matter your intended audience’s age, TikTok could be the missing link in your small business marketing plan.

Of course, you have to know how to use it in order to make the most of it. That’s why ZenBusiness created a comprehensive step-by-step guide to using TikTok.

Here’s a preview of one of the most successful uses of the platform so far, tutorials:

Check out the full infographic guide below, created by ZenBusiness:

Team TSE: TheSelfEmployed.com is a Web portal for all things self-employed. The site aims to be your one-stop-shop for everything you need to know to have a fun and successful entrepreneurial journey. At the site, you will find relevant articles, how-to videos, podcasts, and special offers that are all designed specifically for the self-employed.