Small business owners understand the importance of a good marketing strategy. From creating a solid email marketing campaign to using TikTok to reach younger audiences, there are lots of innovative marketing strategies that can help your small business thrive. One of these methods is location-based marketing.
Essentially, location-based marketing targets consumers based on their geographic location, sending them push notifications and offers specific to their needs. To help you understand this technique and use it for your small business, read this quick guide to location-based marketing.
There are two main types of location-based marketing you can use for your small business. Here is a brief overview of each:
- Geofencing: This type of location-based marketing uses a customer’s position within a virtual border or “geofence” to send them relevant action items. For example, if a customer is near your store, you might send them an alert about an offer.
- Geotargeting: This type of location-based marketing sends customers content based both on their location within a virtual border and their unique interests. For example, if a nearby customer has interests that match your brand, you might market to that person.
Both types of location-based marketing offer a range of advantages for small businesses. Check out just some of the ways small businesses can benefit from this technique:
- Request customer ratings right away
- Guide the shopping journey
- Steer users toward your store
- Encourage in-store visits
- Send location-based notifications
- Emphasize limited-time offers
- Keep past customers engaged
If you’re looking to improve your small business’s marketing tactics, you might want to give location-based marketing a try.
For more information about location-based marketing, take a look at the infographic below.