When it comes to online marketing and social media engagement, videos tend to rank near or at the top in terms of effectiveness. Embedded video content can be a great way to improve your search engine visibility, increase your online conversions, and reach customers in new markets, yet so few small business owners are using videos as part of their marketing strategy.
In a recent survey, 71% of marketers say conversion rates from video outperform their other marketing content. Audiences are also are 10 times more likely to engage with video than other blog or social media content, and this is largely due to the fact that our brains process visuals 60,000 times faster than text.
If you're still on the fence about video marketing, this infographic by Vidyard shows why video needs to be part of your marketing strategy in 2016.