Before you plan your 2021 marketing strategy, check out this infographic of the top social media trends that are likely to dominate in 2021.
Here is a quick summary of the report:
- Meme usage has increased by over 20% since 2019, and is expected to rise even more in 2021
- Videos a top choice for marketing
- Niche platforms like TikTok have exploded in popularity, a trend that’s likely to continue
- Social media stories aren’t going anywhere
- Digital disinformation, including fake news and conspiracy theories, is on the rise
- Social selling is the future of ecommerce
- Authenticity still matters in marketing
- Social media continues to have a big impact on customers’ purchasing decisions
- Messaging app usage continues to skyrocket
- More businesses are using social media for customer service
