Whether you are a large bustling business or you are a one-man operation operating out of your garage there is a good chance that you have a website. In fact, just about every business in today’s time has some form of an online presence. Maybe you have a small social media following. Maybe you have a website that you quickly threw together with a free website building tool. Whatever the situation is, it is simply hard to deny that web design isn’t one of the most important parts of any Internet marketing strategy. There are a number of ways that your web design can impact your business not only in the short-term but in the long-term as well.
The Overall Appearance
When you first create your website you will have to choose an appearance for that site. The way your site looks can play a huge role in how customers respond to your site. Not only do you have to consider this, but you have to consider people that are viewing your site for the first time. If you choose an appearance that isn’t attractive or eye-catching there is a good chance that the view won’t get past the landing page. This even applies to older websites. Sure, you might have had an attractive website in the nineties, but technology and images have greatly improved since then.
Is Your Company Professional
It doesn’t matter if you are selling baked goods or you are cutting lawns, you want to come off as a professional. When a potential client arrives on your site, you want them to understand that you are a modern, respectable business without even reading a line of your content. You can speak to a UK-based web design team like this one here and they will tell you that this type of impression is largely based on how your site represents you. When designing your site be sure to include photos of the staff along with customer testimonials to give off a more professional appearance.
Be 100% Transparent
No one wants to do business with a company that isn’t transparent. It just makes the company look like they have something to hide and this is probably why more and more people are going online to consult reviews before fully investing in products and services. Not only does transparency matter when you are charging people for products or services, but it matters in web design as well. You want a site that is easily navigable and intuitive. Designing your site so that customer can find what they want when they want will do wonders for building trust.
Missed Conversions
Load time is crucial when it comes to web design. If your site isn’t responsive or fast customers simply aren’t going to stick around. In fact, load time is one of the major factors that Google and other search engines consider when ranking your site. Most modern online shoppers are used to sites that load in the blink of an eye and if yours doesn’t there is a good chance that you are going to miss out on tons of potential conversions.
