If there’s one thing all business owners desire, it to be able to present their business in the best possible way. In order to do that, many take different approaches to showcasing their businesses. They look for creative, unique, and appealing ideas to present the core of their business; after all, that’s the only way to get noticed in the middle of all the competition. Speaking of competition, presenting your business uniquely becomes a much more difficult task when you’re trying to do that in a trade show among many other competitors. It would seem that the fate of your success in such an event depends on your booth, and it certainly does. This begs the question of whether you should buy or rent a booth, but which of them is the better option?
Both buying and renting a booth come with their respective pros and cons. For instance, buying a booth will give you full ownership, which means you can do absolutely anything you want with it. It may prove to be a cost-effective option if you attend a lot of trade shows over the year. However, it also means that your branding and marketing will be standardized and fixed to the booth you have, which can be both good and bad.
When your booth remains the same in every trade show, this can increase your brand recognition and make you stand out in the middle of the competition. But then again, this means it may get boring and repetitive. As the marketing specialists at ArtAndDisplay.com point out, the best way to attract attention to your business is by standing out – and that means being on top of current trends at all times. A purchased booth will then limit your options of innovation; meanwhile, with a rented booth, you’ll be able to experiment and innovate as much as your imagination allows you.
Here are some reasons why renting a trade show booth can give your business better marketing flexibility:
Sometimes, your business might go through significant changes that require rebranding. The focus of these new changes should certainly be represented in the way you brand your business, which can be quite costly to change if you own a customized booth. With rental booths, you can highlight the way you want your brand to be represented according to the occasion and event, giving you the utmost exposure.
Just like everything else in the world of business, the field of logistics is ever-evolving. Owning a booth limits your innovation to the design you currently have rented a booth, on the other hand, will give you easier access to modern designs that have never been used before.
A rented booth will give you more options for different designs, but it will also give you a wider range of possibilities compared to owning one. For instance, if you want to host two different events at the same time, you can easily do so by renting two booths and sending representatives to both locations.
Owning a booth restricts your options in many ways, one of which is the setting of the event. It would be quite difficult to change the size of your booth if you sign up for an event and find that your allocated space is smaller than what your booth requires. This, of course, wouldn’t be a problem with rental booths.
While many have the idea that rental booths are to be used as they are without any changes, more producers are taking into account the variable needs of businesses. As a result, it’s possible to find a modular booth that you can rent and customize according to your specific needs, which will give you the same freedom of owning one.
Renting a booth, especially if it’s not very large, can be a much more cost-effective solution when you take all of the previous factors into consideration. It’s also certainly a much more time-friendly option. This gives you more room to invest in your marketing efforts to deliver better results.
Owning a booth can be very tempting in the trade show business. After all, it’s yours to flaunt and show off. However, it’s also an expensive option that allows for little flexibility when it comes to marketing your own business. Instead of purchasing, renting a booth will give you a wider range of options that will certainly take your business to the next level.