How to Use a Newsletter in Your Marketing Campaign

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How to Use a Newsletter in Your Marketing Campaign

Email newsletters are very effective digital marketing tools. There are plenty of effective ways to use them in your marketing campaign to convert visitors into buying customers. A study conducted by the Monetate Company found that email marketing is nearly 4.24% more effective in completing a sale compared to customers and sales generated by social media and search engines.

Here is a list of five distinct ways you can use your Newsletter in your marketing campaign

  1. Use them to tell the story of the company, taking the brand closer to the customer’s heart.
  2. Use the newsletters to inform your customers beforehand about a new product launch.
  3. Use newsletters to promote products that are on sale by enabling the customers to buy them right from their inbox.
  4. User testimonies can be showcased in your sales campaign through newsletters.
  5. Newsletters can generate immediate call-to-action or CTA through their impressive template and visually pleasing fonts.

Story Telling

Use newsletters to showcase the corporate social responsibility of a brand in your campaign. For example, if you are a green brand, highlight how you indulge in responsible and biodegradable packaging. Showcase the ingredient list of all their natural products and how they replace artificial colors, odor, and chemicals used in cosmetics.

Use newsletters in your campaign for storytelling about how your efforts help families. State purchasing the brand helps make a positive impact on the life of the poor. Share your company history, vision and the aim of the campaign through newsletters with your customers.

Inform Customers About New Launches

Newsletters are a great way to make customers feel special and close to the brand. Use newsletters in your campaign to inform about a new product launch. Offer a sample to regular customers, collect their feedback and give special pre-launch offers to make them try the new product.

If you send 1000 regular customers a newsletter offering them a sample, and 100 among them pre-book the productб then the new product already has demand in the market making the marketing campaign a grand success.

You may also send samples without warning, like gifts. Use Nuwber to find where to send the gift and enclose a card with some explanation. Encourage the receivers to provide feedback which you can also later include in the newsletter,

Besides, you can easily get the satisfied customer to refer the new products to others for a small reward or loyalty points which fetches more customers for the new product. Explaining the referral programs through the newsletters is much easier as it provides more space than social media posts or ads.

The referral programs can be personalized, addressed directly to the customer. List their previous referrals and give them an achievable goal to refer and earn more.

Promoting Special Discounts

Email newsletters help in building a loyal community of customers as it is the only form of promotion that reaches the customer’s inbox directly.

Convert customers into loyal buyers of the brand by sending them numerous special promotions and discounts through newsletters. Personalize the newsletter by mentioning their name, giving them a special birthday offer, etc to strengthen the bond with them.

Track the products the customer buys frequently through the newsletter click-through rate and call of action. Try to sell the product in bulk for a discount to the customers.

Keep showcasing related products to their purchase and offers on them in your newsletter. If a customer purchases face wipes, show them a list of various aroma face wipes to kindle them to buy more. Offer them discounts if they buy three or more packs in a bundle.

These promotions are best done through newsletters in the inbox rather than ads or websites because there is no guarantee the customer will visit the website regularly or click on ads. But, sending them newsletters to their inbox is like gently patting them on the shoulder and also guiding them on what to buy more.

Kindling the Customer to Buy

Marketing is all about kindling the customer to buy and increasing sales. Creative ads with pleasing colors, stunning visuals, animations and catchy content are a must for any successful marketing campaign.

Use newsletters to showcase such pleasing content to customers in their inbox. Do good research and give importance to following the latest visual and color trends in your email newsletters to make them as pleasing and attractive as possible and increase your ROI.

Ensure there are enough of call to action buttons spread throughout the newsletter to enable the customer to buy. Make the newsletters as long as possible to give maximum information.

Minimize Marketing Budget

Use the newsletters effectively to minimize your marketing budget and measure precise results for future planning. Newsletters and sending emails using services like Mailchimp cost literally nothing compared to social media ads and promotion.

Imagine getting a few thousand customers for free using free email newsletter services. Online and social media ads will cost thousands to generate the same amount of visibility and buying customers.

Newsletters are very easy to track and give measurable results which enables you to calculate your return on investment or ROI perfectly. Using them in your marketing campaign enables you to track

  • Hyperlinks the customers click on
  • The call to action and buying rate and
  • TThe click-through-rate of people opening your email

All these points are valuable to customize your marketing campaign towards buying customers and providing them with more offers.

Conclusion

Email newsletters are cheap and save a lot of money on your marketing campaign. Use special, customized and personalized newsletters that cannot be found elsewhere. Use them effectively to showcase the story of your brand and build a loyal customer army to increase sales consistently.

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John is a serial entrepreneur and writer who is passionate about helping small businesses launch and grow. His work has been featured in Huffington Post, Entrepreneur, and Forbes.