A digital marketing campaign is more complex than you may think, as it has many moving parts that need to work together to effectively grow your business. The moment you have your digital campaign effectively running, the growth of your business is certain.
This involves more than advert placement for your brand or business around Facebook, Twitter and Instagram, it involves a constant data exchange between the brands or businesses and web-based platforms of your choice for your digital marketing needs. For instance, a viable digital marketing tool is to use search engine optimization (otherwise known as SEO), which is an ongoing process and not something you can buy one-off. And if you are like me who do know much about SEO, you may have to employ an expert. I had to use a friend in Gold Coast, Australia when I was starting out.
From conceiving a campaign story to Social Media advertisement and presentation to an audience, it’s a long road to success, but this article is aimed at offering you the best tips on how to create a successful digital marketing campaign.
1. Conceive your campaign plan
Before you launch a digital campaign, ensure you plan your campaign narrative. You and your team must come up with an attractive campaign plan that will inspire consumers to cough out their hard-earned cash in exchange for your product or service.
This move is very important before you step your first and best foot forward. A lot of entrepreneurs tend to overlook this step, as it looks minor to some people, and ignoring this has caused so much damage to many businesses.
Once this is sorted, you can then proceed towards strategizing on the best ways to launch a successful digital campaign.
2. Goals Definition
Having put in place the skeleton of your campaign, the next step is to decide your main digital marketing campaign goal. You must outline your goal so as not to waste money. You must determine what you intend to achieve with your campaigns.
Follower growth, brand awareness, and conversion are some of the different types of goals every entrepreneur can focus on.
Number one on your list must be Brand awareness. This can be achieved in many ways digitally. You know you have made it when users begin to use your brand name to refer to a generic product term. However, this cannot be achieved in a day, It’s a gradual process. Knowing this will help you not to get frustrated when it appears you are not reaching your goals fast enough.
Creating a Facebook, Twitter and Instagram pages and gaining followers aren’t as easy as it looks. It takes time, it takes effort and knowing what to do. Getting potential clients to convert and start using your product takes a lot of effort but it is not impossible.
3. Identify Your Target Audience
Having set your campaign goal, then you need to discover who your target audience is. The best way to identify your audience is to conduct research.
Aside from research, you can as well check out your competition to know who buys their product. Once you have an idea of your target audience, identify an untapped niche market.
Develop a budget for your digital marketing. The budget is one of the most important parts of a good and effective digital marketing campaign. However, many entrepreneurs overlook this part of digital marketing.
Identify the amount you are willing to pay. It is better to set a realistic budget that will save you stress in the future. This budget serves as your basis for your marketing efforts.
5. Identify Campaign Channels
Many entrepreneurs will probably desire to utilize as many digital platforms as possible. You must first research and identify the best medium to place your campaign. Never place ads on any platform without adequate research work.
Adverts can be done on social media websites such as Instagram, Twitter, Facebook, and LinkedIn. You can also make use of Google Ads. Email marketing is also very essential.
Anytime you plan to set up a result-focused marketing campaign online, ensure you utilize all of the steps listed above, to get a good result and feedback. Ensure you follow the steps accordingly as one leads to the other, and it could be extremely costly if you skip any step. This is a massive job for a single person to complete especially if you are inexperienced in any of these fields.
Some organizations will invest so much in employing dedicated specialists who team up to curate and manage highly successful marketing campaigns online. While those who have a large capital to invest, they contact a specialist to handle their digital marketing.