Online videos are going mainstream, and the majority of internet traffic is predicted to be mostly videos in just a few years. According to impactbnd.com, “more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.” With that in mind, not only will you have plenty of companies to choose from to outsource your video content to but you’ll want to be sure you’re getting the right one to suit your needs.
These quick tips can help you decide which company is a good fit for your video outsourcing.
Price Them Out: Quality vs Quantity
With so many video companies out there, it shouldn’t be too hard to tell which care more about a quality end product more than a fast conclusion and a big paycheck. Be sure to take a look at the work they’e accomplished and ask upfront what their general price range is for different styles of videos.
Choose a Company You Would Recommend to Others
After getting to know different companies through interviews and discussions, if you are excited about them and would give their name to a friend of yours it might be a good fit for your project. If you’re on the fence after a few interactions, it might be best to hold off on them until you find a company that just ‘clicks’ with you.
Ask Previous Clients About Them
Obtaining references is critical to ensure working with the best companies and choosing your video outsourcing company should be no different. Don’t hesitate to meet up with former clients of theirs and ask what their experience was like with them. This is a good way to gauge how they interact with others and determine if the organization will likely live up to everything it promises.
Creativity and Ideas
When it comes to business animation, the possibilities for creativity and new ideas are endless. Everyone is trying to come up with something fresh and new to get the attention of new viewers, so it’s good to find a company that at least shares a similar vision as you. And even if they don’t, it could be even better if they have more ideas for you to entertain in addition to your own.
Communication is really what makes any relationship successful, and hiring a video company isn’t going to be any different. If they are open to answering your questions, return your calls and emails, and take the time to explain their process to you, then you are probably on the right track for finding a good match.
Structure and Process
Lastly, talk to them to see how focused and productive their process is for making each video that they do. Generally, the companies with a good system in place and tight procedures are like a well-oiled machine. Be sure you feel confident and comfortable with how they operate and take steps making videos before deciding to hire them.