Are you looking for different ways to reach your target market online? Do you wish there were an easier way to build passive marketing tactics for your business? If so, then you need to focus on building your brand's online presence.
Doing so can help you in a variety of ways. It can expedite the customer map journey, connect you with your target customers, and generate higher sales conversions than your brand has ever seen before.
See below for an in-depth guide on how to build your company's digital marketing plan by establishing a firm online presence within the different outlets you use.
1. Focus on Search Engine Optimization
These days, search engine optimization (often referred to as “SEO”) can be considered the backbone of any strong digital marketing strategy. Everything else you do online will circle your content's SEO.
Search engine optimization, for those of you unfamiliar with the term, is the process of making your website (and all of the content on it) more attractive to search engines. The main search engine being Google, you may have heard of it!
Whether you knew it or not, there are certain things that Google looks for whenever it's crawling (inspecting) your site. There are too many to mention here, but some of the most well-known factors they look for includes:
- Keyword optimization
- Your website's mobile-friendliness
- Your website's downloading speed
- The Layout of your website & more
One of the best ways to tap into your website's inner SEO is by adding a blog to your website. This can also help you build a better connection with your customers.
Take some time to think about your target market and what their biggest pain points are. You can use those pain points as topics to cover in your blog articles, which will help you establish yourself as an industry expert in their eyes.
2. Use Online Influencers
Online influencers used to be the laughing stock of the digital marketing world. However, given the impression they leave on their loyal followers and the way the market is depending on them, nobody is laughing these days.
Look no further than Logan Paul for a prime example of this. In September of 2020, he raved about how Pokemon trading cards were a legitimate investment, which all of his followers rallied behind.
Thanks to that push from one online influencer, the Pokemon Company—an already successful company—witnessed its best year ever in 2020. As the Pokemon trading card craze continues, they'll likely set another record number in revenue in 2021.
Here's our point: your product, in the right hands, can help you connect with your target market in a way you thought wasn't possible. It can provide an influx of leads to your website to purchase your products, learn more about your services, and start to build customer loyalty with your brand.
3. Establish Strong Social Media Presence
One of the biggest misconceptions in all of digital marketing is the thought that you have to have 5 to 6 different social media platforms for your brand.
That couldn't be further from the truth. You don't have to go from ground zero to having a huge presence on platforms like Twitter, Instagram, Tik Tok, and Facebook overnight. These things are built with time.
In fact, we recommend that you take a different approach: focus on building up one—just one—social media platform for a while. But which one should you pick? That depends on a few different factors.
First, consider your target market. Which social media outlet are they most likely to hang out on? That's where you need to be! Second, consider which social media outlet has the most active users. Facebook and YouTube are always up there.
Of course, there's always the potential that a social media platform could disappear instantly (like Vine did). That's why you should also focus on the next pointer.
4. Build Email Lists
Here's our challenge for you: for every digital marketing method you focus on, the end goal should always be to build your email lists.
Email has been used for a long time, and it isn't going anywhere anytime soon. That means you'll always have email addresses to send your business advertising campaigns to.
However, your target market won't just give their email address to anyone. You'll have to work for it! Be sure to offer them something in exchange for their email address.
5. Stay Consistent
You might not want to hear/read this, but the key to establishing a strong online presence is consistency. Too many brands dump a huge amount of money on their online advertising and SEO at first, but then their efforts dwindle.
Customers these days are smart. They only want to do business with the companies that stay consistent online. It shows them that you're focused on helping them all the time, not just when they hand you their credit card.
Whatever digital marketing tactics you work to establish, dedicate yourself to them. Build them up over time. Google will reward you handsomely for your efforts.
Build Your Company's Online Presence Today
Now that you have seen an in-depth guide on how to build your company's online presence, be sure to use this information to your advantage.
Start by assessing your company's current online presence. What needs to be improved? Which of these pointers can you incorporate to fix it?
Take the time to browse our website for more articles on digital marketing, as well as many other helpful topics that you will enjoy.