Are you presenting your business in the right way? According to this TED Talk from Simon Sinek, telling potential customers what your product does and how it does it are not enough to inspire them to take action. In order to truly gain a following, you have to be able to explain why your product or company is important, and why they need you.
In the same way Sinek relates his “golden circle” theory to our roles in business. Everyone in a company knows what that company does, but fewer know how they do it, but only the best companies are led by people who truly know why their company does what it does.
Are you stuck on the what and how of your company, but don’t have a firm grasp on the why? Discuss this video with us in the comments below.