How does mobile marketing fit into your marketing arsenal? If you're not sure if it's worth the effort, you might be surprised at some of the findings showcased in the Sparked Holiday Engagement on Mobile Infographic (show below).
For instance, did you know that…
- last year shoppers spent six times as many minutes in retailer apps as they did the year before
- 77% of shoppers went to a store and then bought the product online afterwards
- 88% of shoppers saw something online and then purchased it at a physical store
For more eye-opening statistics on mobile usage for holiday shopping, check out the following infographic.