Your customers are already in your store and, of course, you want them to purchase more than what’s on their list. POS marketing is a great tactic to entice these clients to make extra purchases while they are already close to checkout. The same method can be used online when they’re already perusing your e-commerce site.
The key for selling both online and offline is to spark people’s interest in your products, so they’ll make an impulsive purchase based on what they see. Here are some great POS marketing ideas to draw your many clients’ elusive attention and boost your sales.
Utilize Unique Display Stands
This is the most common method in physicals stores, especially groceries. They used end caps, unique stands, and cardboard displays to showcase their products. By using these stands that usually come from the manufacturer of the goods, grocery stores highlight new products that are just released into the market from various brands.
These endcaps and various displays are great methods that encourage your consumers to buy products that have a common theme. For instance, grouping Asian food or non-GMO items works well.
On top of that, these displays and endcaps are also a great suggestive selling mechanism. For instance, you can lump marshmallows, graham crackers, and chocolates in one display. All these signal that it is time for them to make s’mores.
Online stores may not have actual cardboard cutouts to display, but they can still use the same strategies to catch the eyes of their online clients. Lumping items together and highlighting them in one flashing box with specialized fonts are akin to having endcaps and special displays.
Capitalize on Add-ons
Whether online or offline, you can capitalize on add-ons to make more sales. Adding a digital screen to a physical store that gives your clients additional options to top up their chosen goods or services is a great marketing strategy. You can also entice them with sale items showcased on the screen when they’re in the mood to buy.
In the same token, you can use these add-ons for your online site. Have a special rolling marquee to catch their attention when they click a particular item. Make notes on the side that this item is best paired with a particular product. Remember, customers make more impulsive decisions when their credit cards are already whipped out.
Offer Loyalty Cards
Both online and offline retail companies can get a lot of action by offering loyalty cards. This is a fantastic marketing tool that allows you to retain your already existing clients. Some studies actually indicate that it is cheaper to advertise to your repeat customers, just as you’ll earn more money from them if you continue to keep their business.
Providing loyalty cards is an important client retention tool in this competitive world. This will allow your clients to earn bonus points, freebies, and additional perks that make them feel good about patronizing your brand. Clients who feel appreciated are more likely to keep on coming back. And who doesn’t love freebies, samples, or added perks? Encourage your brick-and-mortar and online clients to sign up for your loyalty program to get a free gift.
Instant Coupons and Codes
Clients love an awesome discount and giving them instant coupons and codes actually entice them to buy more. If they get a twenty percent off code, chances are they would be willing to hoard more items to take advantage of the discounted rate.
Your clients with a loyalty card can just scan their cards in your physical store to get a coupon printout. They can use this coupon upon checkout for free items and added discounts. Your online clients can have these waiting for them in their inbox. This is one awesome method for you to get their email, which you can then use for an even more personalized form of upselling or cross-selling.
Conduct Contests and Prize Drawings
Everyone loves to win! It is just like getting a free item. On top of that, winning feels good as it makes your clients feel special and lucky. You can conduct raffle draws in your brick-and-mortar stores or you can conduct online contests and giveaways.
Some even go as far as having their clients win a prize if they finish a survey. This is a great POS marketing method that attracts new clients and sparks the interest of your old clients. Everyone loves to participate in a contest or raffle draw.
Bottom Line
As you can see, there are many different methods that you can do when it comes to POS marketing. You can use a combination of strategies, depending on your line of business. You can also opt to check out your competition to see what’s working well. It is critical to include POS marketing in your business strategy so you can improve your company’s sales and establish better relationships with your clients. At the end of the day, the customer shall always be king!
